Sarah Coltrain, 2023 NC Mainstreet Champion

Sarah Coltrain emerged as a beacon of change in downtown Ayden, breathing new life into the heart of the community. Her transformation journey began with the purchase and meticulous remodeling of a neglected building. Once a fading relic, it is now a vibrant centerpiece of the community. Sarah unveiled a retail storefront that became their resource for hardware and local goods, igniting the spirit of entrepreneurship and drawing visitors back to the historic streets of Ayden.

Innovating further she established a groundbreaking Facebook group: A Digital Lifeline for Residents: Hungry for Local Connection and Information. This virtual hub became an essential resource, fostering a sense of community and connectivity that had long been missing. 

Recognizing the importance of food security, she played a pivotal role in founding a community garden, providing fresh produce free for everyone. This gesture was a testimony to her dedication to the town's well-being. 

In a final act of devotion to her town, Sarah lent her support to the Ayden Chamber of Commerce relocation and opening of a street-front welcome center, cementing Aiden's resurgence. Aiden is honored to recognize Sarah Coltrain as its 2023 North Carolina Main Street Champion.